Privacy Policy

1 Introduction

7x555 ("the Platform", "we", "us", "our") operates the website located at https://7x555.cam. This Privacy Policy ("Policy") describes how 7x555 collects, processes, stores, shares and protects personal data obtained from individuals ("Users", "you", "your") who access or use the Platform.

This Policy is incorporated by reference into our Terms & Conditions and should be read alongside that document. By using the Platform, you acknowledge that you have read and understood this Policy and consent to the data practices described herein.

We are committed to handling your personal data responsibly, transparently and in accordance with applicable data protection principles. This Policy was last reviewed and updated in January 2026.

2 Definitions

• "Personal Data" means any information that identifies or can reasonably identify a living individual, directly or indirectly.
• "Processing" means any operation performed on Personal Data, including collection, storage, use, disclosure or deletion.
• "Data Controller" means the entity that determines the purposes and means of Processing Personal Data — in this case, 7x555.
• "Data Processor" means a third party that Processes Personal Data on behalf of the Data Controller.
• "Cookies" means small text files placed on your device by a website to store preferences or facilitate analytics.
• "Analytics Data" means aggregated, non-personally-identifying information about how Users interact with the Platform.
• "User" means any individual accessing the Platform, whether a visitor or a registered contact-enquiry sender.

3 Data Controller

The Data Controller for all Personal Data collected through the Platform is 7x555, operating the website at https://7x555.cam. For all privacy-related enquiries, data subject requests, or concerns, please contact us using the details set out in Section 16 of this Policy.

7x555 is not a gambling operator, financial institution, or payment processor. We do not hold financial data, payment instrument details, or gambling account credentials of any User.

4 Personal Data We Collect

4.1 Data You Provide Directly

When you contact us voluntarily — for example, by submitting an enquiry via our contact details — we may collect:

• Your name (if provided);
• Your email address (if provided for correspondence);
• The content of your message or enquiry.

We do not operate any account registration system for gambling purposes. We do not collect passwords, payment details, national identity numbers or gambling-specific personal data.

4.2 Data Collected Automatically

When you visit the Platform, our hosting and analytics infrastructure may automatically collect:

• IP address (typically truncated or anonymised);
• Browser type and version;
• Operating system;
• Referring URL;
• Pages visited and time spent on those pages;
• Date and time of access;
• Device type (desktop, tablet, mobile).

This data is collected primarily in aggregated, anonymised form for platform analytics and performance monitoring. It is not used to build individual user profiles.

4.3 Data We Do Not Collect

7x555 does not collect and has no access to:

• Financial data, bank account details, credit/debit card numbers or mobile wallet credentials;
• Gambling account credentials, wager history or transaction records with any Operator;
• National identity card (CNIC) numbers, passport numbers or government-issued identification;
• Biometric data of any kind.

5 How We Collect Data

We collect Personal Data through the following mechanisms:

Mechanism	Data Collected	Purpose
Direct contact (email)	Name, email address, message content	Responding to enquiries
Server logs	IP address, browser, device, pages visited	Security, performance monitoring
Analytics tools	Aggregated, anonymised usage data	Understanding content performance
Cookies	Session identifiers, preferences	Platform functionality, analytics

6 Data Processing & Use

We process the Personal Data we collect for the following purposes:

• Platform Operation: To ensure the Platform functions correctly, loads efficiently and remains accessible to Users across Pakistan and internationally;
• Security & Fraud Prevention: To detect, investigate and prevent unauthorised access, abuse or malicious activity on the Platform;
• Analytics & Improvement: To understand how Users engage with our content — which guides, comparisons and articles are most useful — so that we can improve the quality and relevance of our output;
• Correspondence: To respond to enquiries submitted by Users directly to our support email address;
• Legal Compliance: To comply with applicable legal obligations, enforce our Terms & Conditions and respond to lawful governmental or regulatory requests.

We do not use your data for behavioural advertising, cross-site tracking, profiling for commercial sale, or any purpose beyond those listed above.

7 Legal Basis for Processing

We process Personal Data on the following legal bases:

• Legitimate Interests: The operation, security and improvement of the Platform represent legitimate interests that we pursue in a manner that does not override Users' fundamental rights and freedoms;
• Consent: Where you voluntarily contact us and provide your Personal Data, you consent to our use of that data to respond to your enquiry;
• Legal Obligation: Where we are required to process or disclose data to comply with applicable law or a binding regulatory order.

8 Cookies & Tracking Technologies

8.1 What We Use

The Platform uses the following categories of cookies and similar technologies:

Category	Purpose	Can Be Disabled?
Strictly Necessary	Core platform functionality (navigation, page loads)	No — required for basic operation
Analytics	Aggregated, anonymised usage statistics	Yes — via browser settings
Preference	Remembering display preferences across sessions	Yes — via browser settings

8.2 Managing Cookies

You can control or disable cookies at any time through your browser settings. Note that disabling certain cookies may affect the functionality of the Platform. We do not use cookies to deliver targeted advertising, to build commercial profiles or to track your activity across third-party websites.

9 Third-Party Sharing & Disclosure

7x555 does not sell, rent, lease or otherwise transfer your Personal Data to third parties for commercial purposes. We may share data in the following limited circumstances:

• Service Providers: We engage trusted third-party service providers (such as web hosting, content delivery and analytics providers) who process data on our behalf as Data Processors. These providers are contractually bound to handle data securely and only for specified purposes;
• Legal Requirements: We may disclose Personal Data where required by applicable law, court order, or lawful request from a competent governmental or regulatory authority;
• Business Transfers: In the event of a merger, acquisition or asset sale involving 7x555, Personal Data may be transferred to the relevant successor entity, subject to equivalent privacy protections.

10 Data Retention

We retain Personal Data only for as long as is necessary to fulfil the purposes for which it was collected, as described in this Policy, or as required by applicable law.

• Enquiry correspondence: Retained for a reasonable period to enable follow-up, typically no longer than 12 months unless an ongoing matter requires longer retention;
• Server logs: Retained for a maximum of 90 days for security and diagnostic purposes, after which they are deleted or anonymised;
• Analytics data: Retained in aggregated, anonymised form and not subject to deletion timelines as it does not constitute Personal Data.

When Personal Data is no longer required, we securely delete or irreversibly anonymise it in accordance with appropriate data disposal practices.

11 Data Security

7x555 implements appropriate technical and organisational security measures designed to protect Personal Data against unauthorised access, accidental loss, destruction, alteration or disclosure. These measures include, but are not limited to:

• HTTPS encryption for all Platform communications;
• Access controls restricting Personal Data to authorised personnel only;
• Regular review of security practices and infrastructure;
• Use of reputable hosting and content delivery providers with established security programmes.

While we take data security seriously, no transmission of data over the internet or electronic storage system can be guaranteed to be 100% secure. Users contact us and use the Platform at their own risk in this regard. If you become aware of any security vulnerability or breach, please notify us immediately at the contact details in Section 16.

12 Your Rights

Subject to applicable law, you may have the following rights in relation to the Personal Data we hold about you:

• Right of Access: You may request a copy of the Personal Data we hold about you;
• Right to Rectification: You may request correction of inaccurate or incomplete Personal Data;
• Right to Erasure: You may request deletion of your Personal Data where there is no overriding legal basis for its continued retention;
• Right to Restriction: You may request that we restrict the processing of your Personal Data in certain circumstances;
• Right to Object: You may object to processing based on legitimate interests where your individual circumstances justify it;
• Right to Data Portability: Where technically feasible and legally applicable, you may request your Personal Data in a structured, commonly used and machine-readable format.

To exercise any of these rights, please contact us using the details in Section 16. We will aim to respond within 30 days. We may need to verify your identity before processing a request. In some cases, legal obligations may prevent us from fulfilling certain requests in full, in which case we will explain the reason.

13 Minors & Age Restriction

The Platform is strictly intended for adults aged 18 years or older — or the higher minimum age required by the Operator's license jurisdiction. We do not knowingly collect Personal Data from individuals under the applicable minimum age. If you believe a minor has submitted Personal Data through this Platform, please contact us immediately and we will take prompt steps to delete such data.

As an informational platform covering online gambling topics, 7x555 maintains a firm commitment to ensuring its content is not accessible to or targeted at minors. This commitment extends to our data practices.

14 Pakistan & Local Law Considerations

7x555 is an English-language platform primarily serving users in Pakistan, including cities such as Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan and Peshawar. We handle the data of Pakistani users with care and respect.

Pakistan does not currently have a comprehensive standalone data protection law equivalent to frameworks such as the GDPR. However, the Prevention of Electronic Crimes Act 2016 (PECA) and other applicable regulations impose obligations on the handling of personal data of Pakistani residents. 7x555 endeavours to align its practices with reasonable data protection standards regardless of the specific jurisdiction's legislative framework.

This Policy does not constitute legal advice. Users with specific concerns about the legal treatment of their personal data in Pakistan are encouraged to seek independent legal guidance.

15 Amendments to This Policy

7x555 reserves the right to update or revise this Privacy Policy at any time. Any changes will be posted on this page with an updated "Last Updated" date at the top of the document. We encourage you to review this Policy periodically to remain informed of how we protect your data.

Continued use of the Platform following the posting of a revised Policy constitutes your acceptance of the updated terms. If you do not agree with any revision, you should discontinue use of the Platform.

16 Contact Us

For all privacy-related enquiries, data subject access requests, questions about this Policy or concerns about how your Personal Data is handled, please contact the 7x555 team using the details below. We aim to acknowledge all privacy enquiries within 2 business days.

The email address above is displayed as plain text only. Please copy it manually into your email client. We do not use mailto links on this platform.